How we actually work with clients
This is a full lesson from The Flow where we break down how we think and communicate with leads from the first email to the booking.
We also created a practical PDF where we break down our full follow-up system, from the first reply to closing the booking.
If you want it, DM us on Instagram with the word FLOW and we’ll send it to you personally.Â
A DIFFERENT PATH FOR CREATORS
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The creative world has changed.
Education… somehow stayed the same.
We’re still told that the “right” path looks like this:
film school for 4–5 years,
a lot of debt,
unpaid internships,
and the quiet hope that someone will eventually say yes.
What you actually need is:
- a camera
- a clear system
- a way to turn your taste into value
THE FLOW
is one of the few paths where:
- you can start from home
- build a premium portfolio in months, not years
- and get paid real money for creating beauty
This course is that system.
We’re not here to teach you “how to be a videographer.”
We’re here to show you how to become a modern visual storyteller — someone people trust with their most important days.
The wedding industry is a $75B market.
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These numbers exist because the demand is real.
Wedding filmmakers get booked consistently.
WHY THIS PATH WORKS
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Weddings are one of the fastest premium markets available to filmmakers today.
They combine emotion, movement, sound, real clients and real budgets.
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$3,000-$6,000
TYPICALÂ WEDDING FILMS
$7,000-$12,000
PREMIUM, TASTE-DRIVEN FILMS
$13,000-$35,000
LUXURY & DESTINATIONÂ WEDDING FILMS
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Even part-time, 1–2 weddings per month can already change how you live and work.
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THE FLOW
shows you how to build that — step by step.
WE DON'T SELL DREAMS. WE SHOW REAL WORK, REAL NUMBERS.Â
Recent weddings from our own path:
$10,000 — New York wedding
$10,000 — private event, 3–4 hours
$14,000 — destination wedding weekend
DESIGNED TO LIFT YOU — NOT BURN YOU OUT
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At some point, it happens.
You buy a course.
You’re excited.
You open Lesson 1 like, “This is it.”
By Lesson 7 you’re still hopeful.
By Lesson 19 you’re skipping chapters.
By Lesson 32 you’re just scrolling titles, thinking,
“I’ll come back to this later.”
Later never comes.
Not because you’re lazy.
Not because you don’t care.
But because nobody actually needs
87 videos to understand one idea.
We’ve been there.
Watching courses at night.
Feeling productive.
Applying… almost nothing.
So when we built THE FLOW, we did something radical.
We stopped adding lessons just to look impressive.
No “bonus modules.”
No endless theory.
No pressure to keep up.
THE FLOW is built to respect your energy.
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BEFORE YOU LEARN FROM US, FEEL WHAT WE CREATE
New York City
City Vibes · Great Light · Night Energy
Cabo San Lucas, Mexico
Sun · Ocean · Epic Weekend
San Diego
Tuscan Vibe · Live Jazz · California Sun
These are not trends or templates.
This is visual language — and we break it down inside the program.
WHO THIS IS FOR
THE FLOW IS FOR YOU IF:
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- You want to make a six-figure income
- You don't see yourself in a traditional 9-to-5
- You feel ready for growth — and don't know where to start
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Then this probably sounds familiar:
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You want a creative life that actually pays
You care about taste, composition, and feeling
You want freedom of schedule and location
You’re tired of random tutorials and want a clear structure
You’re ready to charge more without feeling uncomfortable about itÂ
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THIS IS NOT FOR YOU IF:
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- You’re chasing fast money without caring about how your work actually feels
- You want shortcuts instead of depth and time
- You’re okay blending in and being “just another videographer”
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We built this for thoughtful, sensitive, ambitious creators —
the ones who feel there’s more possible, and want a real path forward.
THE WORLD YOU STEP INTO
You’re not just learning a skill.
You’re stepping into a different world.
When you work in premium weddings,
you don’t just film and disappear.
You’re invited into:
beautiful spaces
private celebrations
rooms where trust already exists.Â
 If you work with taste and care, something shifts.
People stop calling you only for weddings.
They invite you to:
private dinners
anniversaries
brand launches
investor events
retreats and intimate gatherings.
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You become their filmmaker.
A REAL PROJECT. REAL TRUST.
A private event.
A few hours of work.
No production crew.
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We sent the proposal for $10,000.
They signed the same day.
Payment arrived within 30 minutes.
No negotiation.
No discount.
Just trust, built over time.
This isn’t an exception.
It’s how this market works
when your taste is clear,
your presence feels calm,
and people feel safe recommending you.
WHYÂ LEARN FROMÂ VANILLA FILM
Vanilla Film is Lev and Nina.
We started inside the traditional film industry.
Big productions. Big crews. Los Angeles.
Long days that slowly turned into long years.
That experience taught us discipline, structure,
and deep respect for the craft.
But it also showed us something else.
There was barely any time left for life.
No space for travel.
No energy for our own ideas.
And very little freedom to choose how we actually wanted to live.
At some point, we asked ourselves a very honest question.
Is this really the only way to be a filmmaker?
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That’s when weddings entered the picture.
Not as an industry,
but as a way of working and living.
Real people.
Real emotion.
Beautiful places.
Flexible schedules.
Creative control.
The ability to build your own brand on your own terms,
without burning out.
Over time, everything clicked.
We filmed across the U.S.,
worked in Canada, Mexico, and Europe,
met incredible people,
and found ourselves in places we never would have reached otherwise.
Most importantly, we built a creative life we actually enjoy.
THE FLOW is how we share everything we’ve learned along the way.
The mindset, the system, and the experience
that allow you to create meaningful work,
travel more,
and enjoy the life you’re building.
WHAT YOU'LL LEARN
MODULE 1
How to Create a Unique Wedding Filmmaking Brand
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Define your why, clarify your values,
and build a visual language that feels like you.
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Identity before strategy.
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MODULE 2
The Art of Filming Weddings
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Filming real weddings with intention, restraint, and emotional clarity.
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Let moments breatheÂ
MODULE 3
Editing with Soul
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Edit with restraint, using invisible cuts that feel natural and intentional.
Build emotion through music choosing, shaping, and timing sound with care.
Follow The Vanilla Film Editing Method — a clear workflow from start to finish.
Work with color not as correction, but as feeling.
Find inspiration beyond weddings and learning to see like a filmmaker.
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Emotion before technique.
MODULE 4
From Portfolio to Paid
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Build a magnetic portfolio that attracts the right clients not just more inquiries.
Develop premium pricing that feels aligned, grounded, and easy to stand behind.
Create real relationships with planners, photographers, and venues without awkward networking or chasing.
Turn Instagram into a calm, reliable lead magnet.
Set up Pinterest, SEO, and your website as a quiet, reliable marketing system.
Use wedding platforms strategically without becoming dependent on them.
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Clarity before visibility.Â
MODULE 5
How We Run Our Wedding Filmmaking Business
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Communicate with leads through emails that feel human, clear, and trustworthy.
Run discovery calls that feel natural.
Secure bookings with contracts and payment structures that protect everyone involved.
Understand insurance, permits, and drone regulations without overcomplicating them.
Deliver films in a way that builds long-term trust, referrals, and repeat work.
Grow your business without burning out or losing your relationship with the work.
Structure before scale.Â
INSIDE THE FLOW
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5 in-depth modules
25+ focused video lessons
Real project breakdowns
Editing screen recordings
A guided workbook for reflection and clarity
Our personal music playlist — the tracks we actually edit to
Templates for pricing, emails, and DMs
Private community
Lifetime access + future updates
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Just a system that stays with you.
CHOOSE YOUR LEVEL OF DEPTH
THE FLOW
PRIVATE IMMERSION
New York City
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You come to New York.
You work with us in person, every day.
No experience required.
No gear. No editing knowledge.
We take care of everything — step by step, day by day.
For one full month, you are inside our real workflow:
how we film, how we edit, how we think, and how we run our business.
Nothing is rushed.
Nothing is left unexplained.
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This Private Immersion includes:
- Full access to THE FLOWÂ program
- Daily in-person guidance and navigation
- Hands-on filming from day one
- Editing together: rhythm, structure, emotion
- Real client communication: emails, calls, boundaries
- Business fundamentals: pricing, positioning, decisions
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Investment: $24,000Â
Limited availability
THE FLOW
MENTORED PROGRAM
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A structured path through THE FLOW, with our guidance.
You go through the full FlOWÂ program.
But not alone.
This option is for those who want clarity, feedback,
and direction while staying independent.
You don’t just watch lessons.
You apply them, and get guided when it matters.
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This includes:
- Full access to THE FLOWÂ program
- Clear learning structure and pacing
- 8 weeks of guided support
- Weekly check-ins and feedback touchpoints
- Help applying filming, editing, and business principles
- Support with real questions: projects, clients, decisions
- Access to our tools, templates, and workflows
This is for someone who:
Wants guidance
Is ready to apply, not just consume
Values structure, feedback, and calm progression
Wants to grow into the industry.
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Investment: $6,000Â
THE FLOW
 Modern Wedding Filmmaking
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THE FLOW is the complete system behind how we film, edit, and grow
a wedding filmmaking business, calmly, intentionally, and with taste.
This is where everything begins.
You learn how to see weddings differently.
How to move through real days without rushing.
How to make decisions that feel right, creatively and professionally.
Inside The Flow:
- 5 in-depth modules
- 25+ focused video lessons
- Real wedding project breakdowns
- Editing screen recordings
- Our complete filming and editing philosophy
- Pricing, email, and communication templates
- A guided workbook for clarity and reflection
- Our personal music playlist — the tracks we actually edit to
- Private community
- Lifetime access and future updates
You move at your own pace.
You revisit lessons as your work evolves.
This is for you if:
You want a clear foundation, not information overload
You value taste, restraint, and intention
You’re ready to take this seriously, without rushing
You want to build a six-figure income
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Investment: $499
14-day refund window
Join THE FLOW.
Explore the system.
Feel into the pace.
If it’s not rightÂ
we’ll take care of it.
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 HOW WE CREATED THE FLOW
We didn’t start with a name.
We knew the kind of program we wanted to create,
something grounded, intentional, and real.
A way of learning that doesn’t rush,
doesn’t overwhelm,
and grows with you over time.
But the name wasn’t there yet.
For 8 months, we were building this program in New York.
Filming, editing, refining.
And in between, stepping outside to reset.
The East River.
Wind, water, city noise.
Ferries moving back and forth.
Always in motion. Always alive.
That rhythm stayed with us.
And one day, during one of those breaks,
we looked at each other and realized:
This program isn’t about shortcuts.
It’s about movement.
Presence.
Continuity.
It’s about learning in a way that flows.
That's when the name arrived,
not from a brainstorming session,
but from the way this program was already living.
THE FLOW.
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And THE FLOW doesn’t end with this program.
It stays with you,
in how you work, decide, and live.
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Created in New York.
With the East River always flowing by.
By Lev & Nina.
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